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In recent years, sustainability has become a bit of a buzzword in the fashion industry. A conversation to get in on, a box that brands can tick to show consumers that they care about the planet. But cut through all the noise, all the PR waffle and the pledges of transparency, and lots of brands aren’t doing an awful lot to make their manufacturing truly sustainable…

For many companies, the term ‘sustainability’ is thrown around to appeal to a new generation of consumers. These consumers are younger, more switched-on when it comes to issues of environmental protection, and they’re increasingly looking for the material ways in which clothing brands are playing their part to tackle the growing climate crisis.

These consumers no longer fall willingly at the feet of fast fashion companies, but instead seek out brands whose values are aligned with their own.

Now, with fast fashion retailers facing the prospect of significant revenue decline in the next decade, it’s important for brands to take meaningful steps towards limiting their impact on the environment, showing consumers that they have a real stake in the future of our planet and its people.

After witnessing the devastating impact of plastics on our shores, Amanzzo was born to turn the tide on fast fashion, to advocate for positive change within the industry and push for increased transparency on the real impact of clothing manufacturing.

Our swim shorts are produced using ECONYL, an innovative, recycled yarn that has the same look and feel as traditional nylon – the only difference is that it’s produced from plastic waste.

With the average lifespan of a garment estimated at between one and three years, the use of a material like ECONYL is significantly extending the lifespan of our swim shorts. Our circular production model means that our garments can be continually recycled and repurposed, without the need for any new materials, and can last beyond a single sartorial season.

But when it comes to sustainability, it’s not just about the materials we use to make garments and the environmental impact they have – it’s about looking at the wider supply chain. For example, our packaging is produced using sustainable materials, we work with responsible distributors to ensure that our carbon footprint is kept to a minimum, and we’re pledging 1% of our sales to the preservation and restoration of our oceans.

Now that significant light has been shed on the scale of the problem within the fashion industry, and with a generation of savvy consumers looking to brands to abide by a code of ethics, we make sure we put our values into practice in everything that we do.

We know that many consumers are looking for investments rather than purchases. They’re living by the ‘buy once, buy well’ philosophy, and they have a keen eye for craftsmanship and timeless design. This is everything that Amanzzo embodies.

Marrying luxury quality with responsible manufacturing, we’re producing garments for the modern man intent on doing good for the world around him. A consumer who is discerning, stylish, ahead of the curve, and looking for transparency from the brands he loves.

For this style-conscious consumer, who is increasingly aware of the impact he’s having on the environment, Amanzzo provides an affordable alternative. It’s time for brands to take notice and join the fight to preserve our oceans, protect our planet and deliver luxury, long-lasting pieces that don’t cost the earth.